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What Does the Technological Diffusion in All Major Industries Entails?

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For the past decade, development in technology has gone through dramatic changes and there are no limits to its transformation any time in the future. About 60 percent of the world's population is connected to the internet according to the global digital overview by DataReportal. The number of internet users worldwide continues to grow at an impressive rate, with nearly 319 million people coming online every day. The staggering rate at which the businesses are investing in eCommerce development company in USA has just surfaced the tip of something with a lot more potential. These stats represent the current web activity of people globally:

  • Currently, 5.22 billion people worldwide use a mobile phone, representing nearly 66.6 percent of the total world population.
  • There are now around the world 4.66 billion Internet users, which translates into a 56 percent global penetration rate.
  • The number of people using social media has risen to 4.2 billion, which means that 53.6% of the world's population is already using social media today.
  • In the last year, the number of mobile phone users around the world grew by 319 million, reflecting annual growth of 7 percent.
  • The average time spent by an internet user on inter is six hours and twenty-four minutes.
  • 76.8% of the world’s population (aged 16 to 64) purchased a product online.

Social Media for Business and Networking:

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Social media applications such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are not only mediums for networking and collaboration but also for doing business. That’s right! Many businesses run ad campaigns or have influential people market their brands through these channels to create a voice for their business and to humanize their company. Customers appreciate knowing that they will receive a personalized response instead of an automatic reply when posting comments on your sites. Every comment shows that you are attentive to the needs of your guests.

Programmatic Advertisements for Dynamic Marketing:

Programmatic advertisements now account for 62% of adverse digital display. This form of advertisement leverages information and artificial intelligence (AI) to offer improved targeting, relevant content, and enhanced functionality such as ads based on commerce. For programmatic advertising, marketers buy coverage from a more scattershot approach focused on targeted interactions. Instead of buying one million impressions on one thing in one go and committing to it over a period of time, a brand can buy one million impressions, but split across multiple publishers or media owners, targeting a specific audience segment.

Interactive Gaming:

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Interactive Gaming is a common form of communication, there are over 2.4 billion active global players, including games like Fortnite and Pokémon. Today's gaming sites are playing, speaking, publishing, viewing, and reading. Increasingly, corporations are using "gamification" techniques to engage with clients, motivate employee behavior, and even lead fundraising efforts. For now, China appears to be leading the way in the development of game-based business technology.

Online Education:

Knowledge demand is higher than ever and will continue to rise over the years. This rise not only inspired conventional universities to launch online study programs, but also gave birth to new business models like Lambda College, Chegg, Quizlet, and more. With 4.5 billion hours of "How-To" video content uploaded daily, YouTube remains one of the best online learning resources. With educational bodies adapting to mobile app development company in USA, the learning and teaching methods have been completely transformed to more interactive and engaging processes.

Faster Accessibility:

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Ookla estimates that the average mobile data connection speed has increased by 19% over the past 12 months, while the average fixed internet connection speed has increased by 29% over the same period. In the mobile Internet speed rankings, South Korea has jumped to first place, most likely due to its accelerating rollout of 5G mobile networks. Over the past year, the speed of the country's average mobile data link has more than tripled, hitting in 90Mbps by June 2019.


Web-users consume content from multiple media channels. They spend an average of 6.3 hours per day interacting with digital media, such as mobile devices, computers, and other connected devices. In reality, when watching TV, 88 percent of the audience is on a second digital device (try watching TV at home with your teenager). And 71 percent look up content-related information. This multi-platform interaction provides new marketing opportunities, and we are seeing new services that allow businesses to take advantage of this activity.

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