SEO. SEO Writing. SEO based writing. SEO blog writing.

What? You thought that SEO is all about fancy keywords, using different words and phrases and force-fitting them everywhere in your blogs? *Sighs*

SEO is so much more than keywords and to actually get around the whole science of search engine optimization, one should know what it really is and what is its main function. SEO stands for Search Engine Optimization which is an online practice that ensures visibility and high traffic for your website upon the search results of Google or any other search engine (such as Bing or Yahoo). SEO is mainly focused on improving the ranking of search results for organic and unpaid traffic.

After you get your corporate or ecommerce website developed in Dubai, you have to jump right into developing strategical SEO practices that'll help you rank higher in Google SERPS. Common SEO-related tasks include high-quality content creation, content optimization around specific keywords, and backlink building. Google, Bing, and Yahoo rate their search results largely based on the validity and credibility of the pages they have included in their web index to provide the best answer to a user's query.

Now that you have an idea of what SEO is, let’s get to the part where we discuss how you can rank your blogs above other even when they may or may not have discussed the same topic as yours:

Know Your Topic and Audience:

When you decide to write a blog, you SHOULD know everything about your topic. Research thoroughly and extensively. After that, the second most important thing is your audience. Know clearly what type of audience you want to attract through your blog/article. If it’s an IT related audience then throw in those geeky words that you may have lost a brain cell on but those technical people will get it right away, if its market related then use those business savvy words that were too high-level for you but the targeted ones will understand them right off the hook.

The best and the most effective way to rank high up on SERPs (Search Engine Results Pages) top 10 is to have a clear-cut idea of the search intent of the audience. The reason is that Google does not show results based solely on the keywords, it comes up with results taking into account the search's intent. So, it's time to stop matching keyword phrases and make sure your content answers your audience's questions comprehensively.

Title Tag and Meta Descriptions:

Title tag and meta descriptions are the keys to attracting customer to your site. Title tags are the clickable tags which are 50-60 characters that are the primary piece of information through which users decide whether to continue on or not.

Meta descriptions are a quick insight into what you do and offer. They don't impact search engine rankings but influence click-through rates, convincing the users that this site is exactly what they've been looking for.

In this example below, you can see how we’ve strategically used the tags and meta to our advantage and show how Silicon Graphics is a leading mobile app development company in Dubai.

Provide Useful References and Links:

While writing a blog when you provide a link to other blogger's blogs, you get invited to blogger's brother/sisterhood where they return you the favour by providing a link to your site on their blog. Not only is this a good practice for blog writing but it also helps in your search engine rankings. This whole phenomenon is known as Off-page SEO. Off-page SEO includes links to other websites, attention to social media, and other marketing activities outside of your website. The number and quality of links pointing to your site are the most critical of these off-page considerations. The higher your ranking in Google will be, the more quality-related websites will be connected to your website.

Increase Your Reach Through Social Media Presence:

Websites on social media allow marketers to use a wide range of tactics and strategies to promote content and engage with it. Many social networks enable users to provide detailed geographic, demographic and personal information, enabling marketers to tailor their messages to what is most likely to resonate with users. Because Internet audiences can be segmented better than most traditional marketing channels, bloggers have to make sure that they focus their resources on the target audience.

Social media marketing includes activities such as posting text and image updates, videos, and other content that drive public engagement, as well as paid advertising on social media. Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat are (currently) the major social media sites.

Get Your Keyword Game On:

While keywords are not the ONLY thing that ranks your site through the roof, they do play an important role in it. While writing, sit back and think about what your audience or a normal user would search for, what wordings they would use. Once you have a spreadsheet list of possibilities, choose the most relevant and valuable out of them and use them in your content. Remember to not overstuff your blog with keywords. Have an eye-catching title, make use of paragraphs and you’re good to go.